Top 6 types of content every digital marketing agency should create

Every digital marketing agency will be aware by now of the need to be involved in the content marketing trend. Creating effective online content is crucial – not only as an offering for existing clients but to organically attract more visitors to your website, demonstrate your expertise and build brand trust, and even attract the best talent in the industry.

Here’s our run-down of the six types of content that are essential for digital marketing, and why you need to be producing them.

1. Industry news

Creating blog posts highlighting the latest industry news helps show that your agency is up to date with the latest happenings in the world of digital marketing. To add real value, include decent commentary or insider evaluation – when done well, you can also end up becoming a leading source of industry information and insight. This will also help you attract the best talent for your team.

Lacking inspiration? Carefully search the news for your sector and write up what you find using one of these formats:

  • Round ups e.g. x best campaigns in August/this week and why they worked
  • What you need to know about [recent industry development]
  • How [major news story] will change your [industry] business

2. Digital marketing case studies

Case studies are vital for showcasing the skills of your team. It’s all very well saying you can do effective digital marketing, but case studies help demonstrate that you can deliver your promises. As well as showing what was done for the campaign, demonstrate the planning, execution and analysis, and why what you did was effective. Include client quotes: case studies also provide all-important social proof – vital for persuading potential new clients to work with you.

Make your case studies stand out by sharing the results of your analysis metrics – other industry blogs will always be looking for new statistics to feature.

3. Comment and opinion pieces

Comment and opinion pieces can be great link bait – garnering more traffic and attention for your digital marketing agency in Abuja. Use opinion pieces to provide your unique take on the latest news, releases or trends. Some popular formats include:

  • What is x and why does it matter
  • Why I love/hate x
  • Why [popular tactic] won’t work
  • Is [controversial recent innovation] a good thing?

Use a strong, perhaps provocative title, which clearly includes the main buzzword or event, to form better link bait.

4. Thought leadership website content

Well-written thought leadership pieces can help elevate you above the competition, effectively demonstrating your strategic nous to potential clients. If you’re thinking ‘how can I best format this content for my website?’, consider creating an accompanying set of re-postable Slideshares to reach a wider audience in Abuja.

5. Resources

Providing useful resources within your website content can be an excellent way to generate new client leads. Invest your time and expertise to create industry-standard how-to guides or white papers, always aiming to provide a benefit to your ideal client, and create a gated access which requests readers to supply an email address.

6. Social media content

Social media content is vital for any digital marketing agency. It is a big part of many digital marketing strategies supplied for clients, so your own accounts are the perfect place to demonstrate your expertise with interesting opinions and engaging industry-related content. Include plenty of images, as these tend to generate more shares.

Content is king, especially for a digital marketing agency

You’ll be familiar with building digital marketing strategies based on the truism that content is king – but you must practice what you preach. Quality content helps your Abuja marketing agency perform better in search engines, get more links in from authority sites, attract more leads from the right type of clients and even become known as a leader in your field.



Comments

  1. Hey Thanks for sharing this blog its very helpful to implement in our work



    Regards

    Stolen crypto Recovery account

    ReplyDelete
  2. Nagaqq Yang Merupakan Agen Bandarq terbaik , Domino 99, Dan Bandar Poker Online Terpercaya di asia hadir untuk anda semua dengan permainan permainan menarik dan bonus menarik untuk anda semua

    Bonus yang diberikan NagaQQ :
    * Bonus rollingan 0.5%,setiap senin di bagikannya
    * Bonus Refferal 10% + 10%,seumur hidup
    * Bonus Jackpot, yang dapat anda dapatkan dengan mudah
    * Minimal Depo 15.000
    * Minimal WD 20.000
    * Deposit via Pulsa TELKOMSEL
    * 6 JENIS BANK ( BCA , BNI, BRI , MANDIRI , CIMB , DANAMON )

    Memegang Gelar atau title sebagai AGEN POKER ONLINE Terbaik di masanya

    11 Games Yang di Hadirkan NagaQQ :
    * Poker Online
    * BandarQ
    * Domino99
    * Bandar Poker
    * Bandar66
    * Sakong
    * Capsa Susun
    * AduQ
    * Perang Bacarrat
    * Perang Dadu
    * BD QQ (New Game)


    Info Lebih lanjut Kunjungi :
    Website : NAGAQQ
    Facebook : NagaQQ official
    WHATSAPP : +62 87833350051
    Line : Cs_nagaQQ
    TELEGRAM :+855967014811

    ReplyDelete
  3. lets take a look at the best india trusted seo agency
    is there someone want make money online pls click satta king

    ReplyDelete
  4. Good article, thanks for sharing, please visit

    our website

    ReplyDelete
  5. Hey thanks for sharing a such amazing article post in this blog page. It's very important for me. You can visit here for Online Marketing Company in Chennai

    ReplyDelete
  6. Hey Thanks for sharing this blog its very helpful to implement in our work.



    Regards
    Hire a email hacker


    ReplyDelete

  7. carpet



    Digital marketing is a very important topic
    A store that has good support

    ReplyDelete
  8. Yuk Gabung di NAGAQQ: AGEN BANDARQ BANDARQ ONLINE ADUQ ONLINE DOMINOQQ TERBAIK

    Yang Merupakan Agen Bandarq, Domino 99, Dan Bandar Poker Online Terpercaya di asia hadir untuk anda semua dengan permainan permainan menarik dan bonus menarik untuk anda semua

    Bonus yang diberikan NagaQQ :
    * Bonus rollingan 0.5%,setiap senin di bagikannya
    * Bonus Refferal 10% + 10%,seumur hidup
    * Bonus Jackpot, yang dapat anda dapatkan dengan mudah
    * Minimal Depo 15.000
    * Minimal WD 20.000

    Games Yang di Hadirkan NagaQQ :
    * Poker Online
    * BandarQ
    * Domino99
    * Bandar Poker
    * Bandar66
    * Sakong
    * Capsa Susun
    * AduQ
    * Perang Bacarrat
    * Perang Dadu
    * BD QQ (New Game)
    Menyediakan deposit Via E-Money
    Seperti : OVO, Dana , Gopay, Link aja ,dll

    Info Lebih lanjut Kunjungi :
    Website : NagaQQ
    Facebook : NagaQQ Official
    Kontakk : Info NagaQQ
    linktree : Agen Judi Online
    WHATSAPP : +6287833350051
    Line : Cs_nagaQQ
    TELEGRAM : +855967014811

    ReplyDelete
  9. I got this website from my pal who told me concerning this
    site and at the moment this time I am visiting this web site and reading very informative content here.countdown timer

    ReplyDelete
  10. We are really grateful for your blog post. We will find a lot of approaches after visiting your post. Great work
    Thank you so much for the sharing good knowledge and information its very helpful and understanding.telegroup

    ReplyDelete
  11. This is really amazing stuff. Here is my new blog out check this now thewatchcartoonsonline.tv

    ReplyDelete
  12. Hey Thanks for sharing this blog its very helpful to implement in our work



    Regards

    Hire a Email Hacker

    ReplyDelete
  13. بهترین انتخاب برای خرید تلویزیون شیائومی:
    https://www.koroushstore.com/

    ReplyDelete

Post a Comment